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Consulting firms are in the business of renting brains. That's why consulting firms put so much weight on the case question - because it allows them to judge how logically and persuasively a potential consultant (i.e. you) can present a case, in essence, a case interview is a role-playing exercise.

In order to nail the case you need to know both how to prepare and perform. CaseQuestions.com will help answer a lot of your questions and get you started. However, if you want complete case interview preparation you should read Case In Point.

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