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The information contained on the website is the sole copyright of Marc P. Cosentino. Much of this material is published in his book, Case and Point, which is published by Burgee Press. As with all case questions, we assume facts not in evidence, as well as generous assumptions. Familiar companies are used as examples because of the power of their brand and their familiarity to the general public. Information concerning actual companies cited as examples may not be accurate. This information was based on research, but should not be used as reliable, up-to-date data.